AI Product Strategy & Design
Defining product direction and designing AI-powered products, from B2B platforms to consumer apps.
Who it's for
Startups
Through product strategy and design, rapid app development, and AI business innovation.
What I do
Three ways I can help
About
Hi, I'm Bengisu.
I'm a product designer and strategist with 10 years of experience across banking and startups. I spent 8 years at Bank of America and Citi, moving from analytics into UX and launching investing products at Citibank. My first studio client was CereHive, an AI-native recruiting platform, where I took the product from 0 to 1.
I studied Economics at Penn and hold an MSc in Management and Technological Change from King's Business School, where I researched how product teams use AI.
Testimonials
What people say
Bengisu was our Founding Designer and took CereHive from 0 to 1. She worked side by side with our users to make the product genuinely intuitive, and it showed: our demos got sharper and we started landing more clients. She’s the kind of designer every early-stage team hopes to find.
CTOCereHive
At Citi, Bengisu took on dense, regulated, high-stakes workflows other teams had circled for years, and made them feel obvious. She sees the whole system before anyone else in the room, yet still obsesses over a single interaction until it’s right. If you get the chance to work with her, don’t overthink it.
Director of Wealth DesignCitibank
I cannot say enough how fantastic my new website is: beautiful, thoughtful, stunning and helpful, from the colors to the font. Bengisu and her team were with me from the first seed of an idea to when matchmaking became my full-time job, guiding me through everything. They’re the team I would choose every single time.
Olivia AtwoodFounder, Liv’s Love Pool
Contact
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